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Projects

Throughout my undergraduate and graduate career at USC, professors have tasked me with creating various written and visual works for real companies and brands. These include press releases, memos, pitch decks, sites, and more.

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To your right are three pieces of work I feel best showcase the skills I have learned! Click on the images to have a more comprehensive look at my work.

Project #1 - Newsroom

Prompt: Create a campaign of your choice for a company of your choice. Create all of the elements for a newsroom for said campaign, and compile them in a digital site.

Project #2 - Newsroom

Prompt: Create a second campaign of your choice for a company of your choice. Create all of the elements for a newsroom for said campaign, and compile them in a digital site.

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Project #3 - Lyft Marketing Strategies

Prompt: Create a campaign strategy for Lyft, and how they can improve their sales in New York City. Create a pitch deck that will be shared to the marketing team at Lyft for their consideration and feedback.

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gurbenti@usc.edu

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