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Student Run PR Agency?

PRSC is the student-run PR firm created by USC's Public Relations Student Society of America Chapter. Their brand new agency just launches in 2022, and has worked with four clients so far in 2023. Here is how I contributed...

Crenshaw Coffee Company x PRSC

Crenshaw Coffee Co. is the black-owned coffee company that stole our hearts. CEO and founder Tony Jolly spent five years in Ethiopia to study coffee and all of its elements in order to bring the joy and culture of Ethiopian specialty coffee beverages to LA. Crenshaw's in-person store, Hot and Cool Cafe is located in Leimert Park, CA where they serve healthy vegan pastries and coffee drinks.

Crenshaw will now be launching a store in NYC and enlisted the help of PRSC to create three deliverables for their launch: a press release, a long-form interview, and a photoshoot for medias. Here is a how I contributed to the campaign.

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Interview

Briefed the interviewees on what they were to be questioned about prior to me and a partner conducting the interview.

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Interview

Contracted a film crew to capture Tony's interview at his coffee lab in SoCal.

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Photoshoot

Contracted a photographer to capture the essence of Crenshaw Coffee Co. for their websites and socials.

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Photoshoot

Created visions boards and inspiration to bring the photoshoot and models to life.

Julie

For two semesters, I have served as the account executive for Julie, a black and woman-owned contraceptive company. During my tenure as AE, I have hosted an information sexual education seminar with the founder and CEO of Julie, as well as held tabling events to give out contraceptives and raise brand awareness for Julie on USC's campus.

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Booba Premiere

Booba is a horror-thriller short film written, directed and produced by all USC students. The film held a red carpet premiere event at the TCL Mann Chinese Theatre in Hollywood where PRSC was contracted to perform their social media work. I was able to create all of the content for the instagram stories of Booba's account.